SunBurst Sales Innovation is a boutique B2B sales development firm founded in 2017 by veteran sales leaders driven to serve and support todays’ global commercial teams tasked to deliver consistent profitable growth in dynamic and competitive markets, which are anything but predictable and consistent. We understand your everyday challenges in navigating external market demands while delivering internal business expectations, and we are committed to filling a key void in today’s B2B sales development.
Our objective is to build a firm that is uniquely equipped to deliver great results and value with meaningful impact for our clients, their target audiences, their teams, and their communities. Our team brings hands-on operational experience and leverages real-world knowledge and capabilities for our clients’ success. Timing and opportunity have allowed us to form a practice blending distinct and complementary experiences with a collaborative team spirit to help our global clients create value.
With collective experience of over 100 years leading B2B sales teams and developing sales capability in food, beverage, ingredients and industrial businesses, our team is particularly equipped to partner with you in turnaround, integration, consolidation & build efforts. We are quick studies of your business and champions of achieving your core value creation strategies.
When you choose SunBurst Sales Innovation, you’re choosing to partner with a team of seasoned practitioners who’ve literally walked in your shoes. We will expertly and efficiently support you and your team in delivering game-changing results.
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Our Leadership
DeAnn Petersson is our founder, president and chief strategist. She is proven general manager and global sales leader, with extensive experience steering cross-functional B2B teams to deliver sustained commercial results. She is recognized as a creative, visionary, and results-driven leader, with a unique ability to quickly assess businesses, establish strategic direction, and implement effective execution tools that enable sales organizations to succeed.
DeAnn has formed a well-rounded business acumen based on significant experience across diverse commercial sectors, channels and segments. She supports client success through cross-functional teamwork, strategic discipline, sales leader development, and applicable go-to-market execution. Her work includes global beverage, food and ingredients firms such as PepsiCo, Groupe Danone, Boston Beer Company, SABMiller, SunOpta, Tate & Lyle PLC, Pillsbury (General Mills), and ConAgra Foods Consumer Goods and Commercial Ingredients. She also has experience working in non-food and beverage sectors such as building materials and consumer apparel.
When you choose SunBurst Sales Innovation as your sales development partner, you’ll have a seasoned engagement leader and facilitator with a proven track-record of achieving breakthrough results.