Sales & Commercial Development: Enterprise Engagements
It takes a highly effective commercial team to make your vision a reality.
At SunBurst, we work with to each client’s commercial organization to develop a go-to-market framework that targets and addresses your specific and unique business opportunities and challenges. But that doesn’t mean we start from scratch. We bring tried and true frameworks and methodologies we’ve developed through real-world experience. From there we work with your team to mold and adapt these tools to support consistent, efficient delivery of your commercial ambition.
Our specific areas of expertise include building sales excellence programs from strategy through to execution, including development of strategic, customer-focused go-to-market segmentation & roadmaps; sales team design, leadership and team development; sales training and program implementation; strategic account development; cross-functional group facilitation; sales change management; and creation of go-to-market execution tools.
When you choose SunBurst Sales Innovation to partner in building your customized commercial execution framework and a implementation roadmap, you will have a well-defined path for accelerated achievement of your strategic business priorities.
Sales Leadership Development
It takes strong sales leaders at every level to build high-performing sales team that consistently deliver results.
True leaders are committed to creating the future. Leadership is a constant process of transformation based on personal responsibility and commitment. We achieve breakthrough results by creating new futures for ourselves, organizations, and our communities. We do this by acting with authenticity, and knowing our values and vision; being innovative, constantly learning, and experimenting in new ways to get things done.
We partner with you to build scalable, in-house sales leadership development programs linked directly to your business strategy. We offer globally relevant, consistent leadership perspectives, linked to your existing or preferred methodologies, and integrated with your business-specific content. Then we deliver training and reinforcement tools, as well as provide Train-the-Trainer options to give your internal facilitators the skills and confidence they need to deliver.
When you choose SunBurst as your sales leader development partner, you will develop high-performing sales leaders who build high-performing sales teams, and consistently deliver the results you need.
1:1 and Team Coaching
Leaders and teams built on mutual trust and open communication most effectively achieve common ambitions together.
Whether you’re a new leader or an experienced leader taking on a new assignment, having the guidance of an experienced coach provides the support you need to hit the ground running and create a high-performance team culture. Coaching can also be an excellent resource in times of transformation and turmoil where a trusted advisor provides observer’s perspective and thinking partnership. We work with you as a leader in one-on-one sessions, and then coach the rest of the team in-situ as a unit, and as appropriate, individually.
When you choose SunBurst Sales Innovation as your trusted advisor, you’re choosing seasoned business leaders to help you develop the skills needed to successfully lead yourself and your team.
Sales Communication Strategy
It takes an engaged and inspired sales organization to execute.
Whether you lead a small, localized sales team or a large, global commercial organization, engaging the team to a common vision and keeping the team inspired is critical to your leadership success. Too often, we rely on email or daily, weekly, monthly, quarterly or annual sales meetings ranging from 1 hour to 1 week, to communicate with sellers all that needs to be done. We commonly hear tales of sales teams falling victim to “information overload”, with little or no time dedicated to cross-functional teams collaborating to define how these important initiatives will be achieved, or to developing the immediate action plans required for a fast-start to success.
We partner with you to develop and implement a comprehensive, effective sales communication strategy that continuously informs, engages, aligns, inspires and reinforces the broad commercial organization and promotes a high-performance culture.
When you choose SunBurst Sales Innovation as your sales communication partner, we will collaboratively build an efficient, comprehensive sales communication program that engages, aligns and inspires your sales team to consistently deliver results.
Group Facilitation
Effective teamwork and problem-solving are needed to build and execute core initiatives that deliver results.
Efficient progress and effective change are achieved when teams build a common vision and framework for success, whether developing a core strategy, building an executable plan, or tackling a specific business challenge. Leveraging third-party facilitation ensures balanced participation and ensures productive sessions that lead to clearly defined outcomes.
Our facilitation engagements begin well ahead of the workshop to ensure clear understanding of business context and desired outcomes. With this understanding, we customize our facilitation approach to effectively lead highly engaged small and large groups to deliver well-defined, actionable outcomes.
When you choose SunBurst Sales Innovation as your expert facilitation partner, you’re ensuring that every working session will have maximum engagement and result in relevant, actionable outcomes to advance your initiatives.